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Adobe 2017: Redefine Customer Experience Through Adobe Applications

Just recently the Adobe Summit 2017 became a success with almost twelve thousand attendees who participated in this huge conference that unveiled Experience Cloud consisting of Adobe Marketing Cloud, Adobe Analytics Cloud, and Adobe Advertising Cloud. Adobe announced the new partnerships, intelligence features and web developing tools for Adobe Sensei. Adobe and Microsoft announced a combination of solutions from the two big companies which aim to transform customer experiences. The conference showcased Adobe’s latest innovations with famous celebrities Saturday Night Live, Kate McKinnon and Super Bowl MVP, Peyton Manning who shared their experiences how the digital technologies helped them moved on the peak of their career.

With the advent of digital technologies, almost every industry around the globe has been disrupted, and what only makes a huge difference is that companies that succeed surely are making great customer experiences. More than anything, providing a great customer experience builds a long-term relationship and this can be achieved through amazing web designs and in-depth intelligence when it comes to web products and services. For this reason, Adobe responded to the challenge and created Adobe Experience Cloud, a new superior avenue of various cloud services that aim to enable businesses or enterprises to provide excellent customer experiences. Adobe also recently launched their new product which is Adobe Spark, an application that can be used to create posters on social media websites and also to create videos, web pages and posters using a computer or an iOS mobile device. The Adobe Spark upgrades and rebrands the former trip apps that Adobe already operated and are now called as Spark Post (Adobe Post app), Spark Page (Adobe Slate) and Spark Video (Adobe Voice). One of the coolest features of Adobe Spark is its save the date images’ collection. The new Adobe Spark enables students, bloggers, marketers, and small business owners to create and share visual stories without attending formal training or a short course on web design and development. It is easier, simpler and faster with social media integration on the go.

Adobe also introduced their new developments for their Cloud Platform that include partner integrations, new tools and new Sensei capabilities for businesses. Adobe Sensei is considered the intelligence core of the Adobe Cloud Platform offering customers AI framework, unified machine learning and intelligent services. With Fluid Experiences, Auto-Target, Enhanced Anomaly Detection and Contribution Analysis, Adobe Sensei is really an excellent investment for different industries or businesses for superior quality security and mitigation services. Adobe and Microsoft are now working together to develop the first open industry standards, defining language for marketing, services data, and sales for providing a consistent customer experience. You may visit our website for more information about Adobe products and services.