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Digital Marketing 2017: Major Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, traditional marketing involves word of mouth, posters, billboards, television and radio influences. Today, advanced technology gave birth to digital marketing, a modern method of advertising products and services. Digital marketing is the use of digital technologies such as smartphones, tablets, LCD displays, LED monitors, laptop, and desktop to advertise various products and services via the internet. The umbrella of web design, social marketing, search engine optimization or SEO, influencer marketing, content management system and video marketing is digital marketing, that is why it is considered as the most influential and the most effective method of advertising today. It is about time to talk about the major influences of social media marketing and influencer marketing in terms of gaining more leads or new customers in availing a product or a service.

Today, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either buying or selling. Social media marketing has always been associated with brand building and not sales, but the fact is that it can be used in generating leads for your business. Lead generation is different from selling, it is a good way of bringing people closer to your sales bucket, knowing the needs, wants and interests of your target audience and eventually turning them into paying customers. In the past, generating leads involved sending out surveys via snail mail or filling out a form at the back of a magazine, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Today, it is easier to gather customer information via the internet most especially with the use of social media. With social media, people are given the power to readily tag or share the product or service content they are satisfied with, and even post their own photo wearing or using the item, thus encouraging others to do the same. Social media marketing when tied up with influencer marketing creates a very powerful drive in order to greatly influence people, directly or indirectly endorsing a product or service via social media websites.

In order to effectively and efficiently use social media marketing and influencer marketing, you can create a customized tab, start a challenge or contest, treat or manage your page like a website, track brand mentions, create events, offering a free sample, use images and video, not ignoring comments, and formulating unique taglines or titles. Learn more about other types of marketing by visiting our website for other related articles and blogs.

Partner post: Full Report